A Dunkin Donuts blackface ad is being called both insensitive and racist this week and led the company to say it is sorry to those customers who were offended. Following a painted black-skinned woman appearing on a Dunkin Donuts advertisement in Thailand while promoting a chocolate donut, the company has issued an official apology for the photo, according to IBN Live this Sunday, Sept. 1.
The Dunkin Donuts blackface ad campaign presents viewers with a woman in full blackface, holding the company’s new doughnut, a chocolate-flavored treat. Yet many people were not fans of the latest Dunkin Donuts’ creation, as various groups across the globe condemned the ad for being insensitive. The Human Rights Watch in particular called the latest advertisement “nothing less than bizarre … and racist.”
The company’s leading officials in Thailand tried defending the ad campaign earlier this week, but most recently U.S. Dunkin Donuts HQ members were saying sorry for any discomfort the blackface photo may have caused.
"We are working with our Thailand franchisee to immediately pull the ad. DD recognizes the insensitivity of this spot," Dunkin' Donuts said in a tweet posted on Twitter following hundreds of fan complaints over the Dunkin Donuts blackface image went viral.
The food in question over the insensitive ad is the new “Charcoal Donut,” A chocolate-flavored treat. The posters, Facebook photos, and TV commercials show a happily smiling woman wearing blackface makeup and pink lipstick, holding up an already-bitten piece of the Charcoal Donut.
"Break every rule of deliciousness," says the slogan.
Critics believe that the blackface image brings back only memories of a formerly racist era when blackface was more common, and though many have stated that the ad's effects were unintentional, they are offensive nonetheless.
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