Dunkin Donuts apologizes for an ad that is seen as a “racist” depiction of a woman in blackface makeup eating a chocolate doughnut. The Dunkin Donuts ad campaign was meant to advertise a new charcoal chocolate doughnut in Thailand, according to Fox News on Aug. 31.
Oddly enough, the ad did not raise any concerns of being racist in Thailand, but the group, Human Rights Watch criticized the “bizarre and racist” ad on Friday. The ad also raised havoc with folks on Twitter, in blogs and all through the mainstream media.
This prompted the U.S. headquarters of Dunkin Donuts to step in. The Dunkin Donuts chief executive in Thailand defended the campaign, but the headquarters in the U.S. intervened and started the ball rolling with an apology and a strategy of removing the ads.
The ad, which showed up on posters, TV commercials and Facebook, shows a woman in blackface makeup and bright pink lipstick and she's sporting a pitch black 1950s-style beehive hairdo. She's holding a doughnut with a bite taken out of it and she's smiling as if she's enjoying her snack. The slogan of “Break every rule of deliciousness” appears in the ad.