"Dumb Starbucks" cannot use trademarked name. The parody of a real Starbucks coffee store in Los Angeles, Ca. has gone viral. According to the Los Angeles Times on Feb. 10, its popularity has attracted the attention the original.
'We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark,' said Zack Hutson, a spokesman for the company.
"Dumb Starbucks" is a brilliantly done parody of a real store right down to the chalkboard menu and cups. And people have been lining up for days. Free iced lattes and coffee, plus pastries from Vons of all places are luring folks in just to se what the fuss is all about.
"Dumb Starbucks" even includes a selection of "Dumb Jazz Standards" on CD for an extra touch of authenticity. The attention to minute detail has led people to wonder if the store is legit or even just another marketing ploy. From the response drawn from Starbucks corporate, it is anything but.
Get on down to "Dumb Starbucks" while it lasts. It sounds like it might change radically or even go away at any time now. They are localed at 1802 Hillhurst Ave. in the Los Feliz neighborhood of Los Angeles, for now.
What do you think about the "Dumb Starbucks" story? Please drop in your comments below.
Recent articles from this Examiner (click on the link to read):