Skip to main content
  1. News
  2. Top News

Dumb Starbucks calls itself art: Gets the real Starbucks' attention

See also

The new Dumb Starbucks coffee shop that opened its doors Friday in L.A. has now drawn the attention of the real Starbucks restaurant chain. Dumb Starbucks is trying to call itself a work of art parody in using very similar colors and signs in its store.

Starbucks released a statement Monday that it is "aware of the store." Company spokeswoman Laurel Harper said about Dumb Starbucks to Fox News on Monday, Feb. 10, that , "It is not affiliated with Starbucks."

The new coffee shop opened for the weekend in the Los Feliz neighborhood of Los Angeles with nearly identical signage, menus and restaurant novelties.

The only difference between the new store and a real store affiliated with the Seattle based chain is that the word "Dumb" was placed in front of the Starbucks name. The Wall Street Journal reports that for the opening weekend, everything was free.

That likely accounts for the long line of customers that extended out the door for about two blocks on Saturday, as word about the odd new business spread like wildfire on social media sites.

The new shop is categorizing itself as a work of parody art. Signage in the store claims in the eyes of the law, their "coffee shop" is actually an art gallery and the "coffee" you're purchasing is actually the art.

But regardless of that caveat, Starbucks will likely have no choice but to sue. Because the company's name is a protected trademark, under trademark law, if the company doesn't take legal action to protect it, its protected status could be in jeopardy.

"We are evaluating next steps, and while we appreciate the humor, they cannot use our name, which is a protected trademark," Harper said.

The bizarre opening has many in the southern California neighborhood, and around the country, wondering who's behind the shop, and why anyone would bother to open a store that likely won't survive as is.

Some are speculating that it could be the work of a competitor staging a hoax or publicity stunt. It could be an entrepreneur's idea of how to get noticed fast, before they have to change their name.

Or, maybe it really is an some sort of installment art piece. The name Bansky has been thrown around.

Everyone agrees the place in its current configuration will not likely be around long.



  • Al Qaeda video surfaces
    A video of an Al Qaeda meeting surfaces, concealed identities are raising suspicions
    Watch Video
  • Boston Marathon
    Boston cops shut down Boylston street after finding suspicious, unattended backpacks
    Top News
  • Death penalty for hate crime?
    Actions by the anti-Semitic gunman are being condemned by the unlikeliest of groups
    Crime News
  • New York gun control
    As many as one million New Yorkers are ready to disregard the state's new gun laws
  • Korean ferry capsizes
    Hundreds of passengers are missing after a ferry sinks off the South Korean coast
    World News
  • NYPD ends surveillance on Muslims
    The NYPD will end surveillance programs against Muslims in their own communities
    Watch Video

Related Videos:

  • US oligarchy study: US ruled by rich and powerful, not voters, study shows
    <div class="video-info" data-id="517317506" data-param-name="playList" data-provider="5min" data-url=""></div>
  • Arrest Warrant issued for ‘RHOA’ star Porsha Williams
    <div class="video-info" data-id="518178683" data-param-name="playList" data-provider="5min" data-url=""></div>
  • Domino's Pizza introduces new 'Specialty Chicken' menu item
    <div class="video-info" data-id="518196835" data-param-name="playList" data-provider="5min" data-url=""></div>

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!