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Dumb Friends League launches new campain to increase adoptions this summer

Inspired by letters written by adopters, the Dumb Friends League’s announced their new “Life with Pets” campaign. Their aim is to increase adoptions at its shelters by highlighting the emotional benefits of pet ownership.

Find the perfect pet to welcome home this summer

“We love hearing from our adopters,” said Bob Rohde, president and CEO of the Dumb Friends League. “Their stories motivate us to continue the work we do every day, and we wanted to share that joy with the community through this campaign in hopes of finding homes for even more pets in our shelters.”

Every year, hundreds of adopters contact the Dumb Friends League with messages of gratitude about how their pet has made life better. Whether they feel happier and healthier, or they smile more and laugh often—the positive impact pets have on their people is undeniable.

To coincide with the launch of their campaign, DDFL is currently offering 50% off the adoption fee for dogs (1 year & older) through May 26 and waived adoption fees for cats (1 year & older), as well as small mammals. The campaign runs through July, 2014. All cat and dog adoptions from the Dumb Friends League include a spay/neuter surgery, initial vaccinations, a microchip ID implant, a free visit with a participating veterinarian and a lifetime of love and companionship.

Throughout the campaign, Dumb Friends League will be offering special adoption pricing throughout the summer—a time of year when the League sees an increase in the number of pets that come to its shelters. All specials will take place at all adoption locations—the Quebec Street shelter in Denver and the Buddy Center in Castle Rock, as well as select Petco and PetSmart locations where Dumb Friends League also inviting anyone to share their own photos and sentiments about how pets have impacted their life through online submissions on our website and social media.

In addition to traditional media to promote this campaign, the League will launch a social media component via Facebook, Twitter and Instagram, asking adopters to share how pet have impacted their life.

“By having adopters share the value pets bring to their life, we’re hoping more people will be inspired to adopt,” said Rohde.

To learn more and view adoptable pets online, visit or call (303) 751-5772.

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