“Duck Dynasty” is a runaway hit on A&E, breaking records in its third season. A March 13 article on Zap2it.com examined what is responsible for the unprecedented popularity of this reality show. Willie Robertson and his wife, Korie, have some ideas about what is drawing people from all walks of life to “Duck Dynasty.”
Korie Robertson thinks that people are drawn to the family aspect of the show. She compares the Robertson family to “Honey Boo Boo” and “Keeping up with the Kardashians,” and she thinks they may be a little more “functional.” (As opposed to dysfunctional) She also thinks that people relate to them, even if they are “redneck or whatever.”
Duck Commander CEO Willie Robertson thinks that the inherent message of faith in the program has awakened a previously unrecognized group of people of faith who have engaged with the show. He admits that it’s only a small piece of the show; they are not the “700 Club.”
Each show ends with the Robertson family around a long family dinner table with heads bowed, giving thanks for their food. Most people who love the show especially love this part of the show.
People watch “Duck Dynasty” with their own families, and it appeals to all ages. If you don’t believe it, check out Twitter. Do a search for #DuckDynasty, and you will see what a cult following they have.