A&E’s reality show "Duck Dynasty," broke cable ratings records this week with their fourth season premiere. Variety reported on Aug. 15, 2013, that 11.8 million viewers watched the show on Wednesday night. That makes "Duck Dynasty" the most-watched non-fiction series telecast in cable TV history.
TLC's "Jon & Kate Plus 8" held the record for most watched reality-based cable show since 2009. The season 12 "American Idol" finale only drew 11.57 million viewers. That means the cast of "Duck Dynasty" deserves a raise. Under a new agreement with A&E, the Robertsons will earn more than $200,000 an episode to be divided between the nine adults and 11 children. That is over four times what the family was previously earning to do the show. The new A&E deal includes additional seasons. "Duck Dynasty" also has a successful line of merchandise at WalMart.
David McKillop, General Manager and Executive Vice President of A&E said, “Thanks to its authentic and engaging characters Duck Dynasty has become more than just a reality show, it is a cultural phenomenon. We would like to thank the Robertsons for their incredible partnership. We are all Happy, Happy, Happy.”