A&E's hit show, “Duck Dynasty,” is breaking records. According to a report on March 2 from DTVUSAForum, 8.6 million tuned in to see the Robertson family on “Duck Dynasty.” That is both a record for “Duck Dynasty,” the most viewers ever, and for A&E, the most-watched telecast.
Viewers love “Duck Dynasty.” The Robinson family is not your typical family. Not only are they redneck millionaires, but Phil Robertson, the patriarch of the Robertson family, could have played in the NFL. He was so good at Louisiana Tech that Terry Bradshaw was the backup quarterback. In addition to having a promising career in the NFL, Phil Robertson also has a master's degree in education.
Of the 8.6 million viewers, about five million of those viewers feel into the 18-49 demographic. That is the most sought-after demographic for television networks. A&E is doing extremely well with “Duck Dynasty.”
It is unknown exactly what makes viewers tune into “Duck Dynasty.” The down-home quotes (“Happy, happy, happy” and anything ending in “Jack”) may play a role. It is also possible that viewers of “Duck Dynasty” love the family values the Robertson family portray. It is also the only reality show on television that openly professes their faith in God and prays in almost every episode.