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'Duck Dynasty' ad revenue increases despite the recent drama

'Duck Dynasty' ad revenue increases despite the recent drama
'Duck Dynasty' ad revenue increases despite the recent drama
Jason Kempin-Getty Images for A&E Networks

Even with the recent drama surrounding comments made by the Phil Robertson, it seems “Duck Dynasty” hasn't lost its marketing power. According to an article published by Yahoo! TV on Jan. 7, ad revenue for the A&E hit show has increase.

Yahoo! TV reports that advertisers are reportedly prepared to pay between $170,000 to $180,000 to have their ads play during episodes of “Duck Dynasty”; however, A&E officials will not confirm the going rate for advertisement space during the show.

Reports indicate that “Duck Dynasty” earned $40 million from advertisers in 2012, and doubled that to $80 million in 2013. As one of the highest rated shows on television, the Duck Commanders captured 11.8 million viewers during their 2013 premiere, and held that audience throughout the entire season.

You can catch Willie, Jase, Jep, Uncle Si, Miss Kay, and even Phil during the fifth season of “Duck Dynasty” that is set to air on A&E on Jan. 15.

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