The Robertson family of “Duck Dynasty’s” Robertson family is trying to regain some of their fan base by signing a 3-year (renewable) deal with NASCAR to serve as the title sponsor for the annual Sprint Cup Series. The race, now known as theDuck Commander 500 will be held at the Texas Motor Speedway beginning April 6th.
According to reports, the popular A & E Show was down by 2 million viewers when it premiered this season following controversial statements made by patriarch Phil Roberts equating “gay people to drunks and terrorists,” in an interview with GQ Magazine, which also had him suspended from the series for a short time,much to the displeasure of numerous viewers.
“We’re excited about the partnership for the Duck Commander 500, being aligned with NASCAR, and to have our brand associated with an event of this magnitude,” stated Willie Robertson, Duck Commander CEO and “Duck Dynasty” star. “We’re all big fans of NASCAR and have been all our lives. It’s especially exciting to see our brand join to make it an awesome experience for the fan base and we can’t think of a better place than our neighbor at the Texas Motor Speedway.”
Not only is the sponsorship expected to be good for the Speedway, but it is expected to to add to the family’s coffers with a an “extensive line of Dick Commander 500 merchandise sold at the track, as well as in the Speedway World souvenir store and other retail outfits.