Coveted by celebrities and loyal (read: addicted) clients in major cities across the country, Drybar, the originator of the modern blow dry-only phenomenon started in Los Angeles, is expanding into New England, opening in Back Bay on Friday October 11th and Chestnut Hill in November 2013. Drybar offers flawless blowouts in stylish surroundings for a flat fee of $40. This marks the 31st and 32nd locations nationwide for Drybar (www.thedrybar.com, @thedrybar).
“I am beyond excited to finally bring Drybar to Boston,” said Alli Webb, Drybar founder, “we have been humbled by the number of requests via Twitter, Facebook, Instagram and email to open in Boston and are so excited to have found not one but two incredible locations.”
Drybar’s style list reads like your favorite cocktail menu: the Cosmopolitan (lots of loose curls), the Straight Up (simple and straight), the Southern Comfort (big hair with volume), the Mai Tai (messy and beachy), the Manhattan (sleek and smooth) and for the little ladies, the Shirley Temple at $28. At the core of that experience is Drybar’s top-of-the-line customer service and obsessive attention to every last detail. The Boston shops will feature Drybar’s signature look, including custom Italian chairs, tufted fabric walls, marble bar with built-in smart phone charging stations, and flat screens quietly featuring your favorite chick flicks. The Drybar iPhone app makes booking and keeping appointments easy and accessible.
With locations now open throughout New York, Los Angeles, San Francisco, San Diego, Dallas, Houston and Atlanta, this refreshingly simple “No cuts. No color. Just blowouts” concept has captivated a massive and rapidly expanding base of loyal clients across the country. “Many ladies come in to get their hair done for a special event or professional meeting, but leave convinced that great looking hair is not a luxury but rather an every-day-of-the-week necessity,” continued Webb.
Founded by Webb, a longtime stylist herself, Drybar has become a regular stop for celebs such as Jennifer Garner, Zooey Deschanel, Julia Roberts, Cindy Crawford, Emma Roberts, Rose McGowan, Molly Sims, Jennifer Love Hewitt, Hilary Duff, Miley Cyrus, Nicky Hilton and Maria Shriver.
Drybar recently added some heavy hitters to its board with the addition of Paul Pressler, former CEO of Gap Inc. and a president at The Walt Disney Company, and Janet Gurwitch, founder and former CEO of Laura Mercier Cosmetics and currently a partner at Newton, MA-based Castanea Partners. “Drybar has created an incredibly cool and innovative experience for the consumer,” Gurwitch said. “I am excited to be part of this impressive team to further expand the Drybar brand.”