The Detroit Free Press once editorialized on the bad things about gasoline ever falling back to around two bucks a gallon. Among other things, the paper lamented that it would make people less inclined to conserve natural resources.
Fuel conservation, outside of genuine need (and that means a need on the scale of World War II nationally, or harsh personal finance individually) is really a rather pessimistic principle. You conserve because you have no option (personally), or because you have no hope in the future or see that great or unusual restraint is necessary (nationally). While we each have to deal with our own situations the best we can based on our personal resources, as a nation we can do more. We can tie into the traditional American belief in herself, that someone or something given the opportunity will find us alternatives when the time comes. We can believe that with the freedom we have come to rely on we will find new fuel sources for our cars, homes, and businesses. We can see that if the government would just get out of our way we will get over any over-reliance on limited means. Something will be developed or found or invented to alleviate the current pressures on our current natural resources.
Or do we think that once the oil is gone, we're toast, as though oil is our only fuel option ever? That's what the liberal 'government is the answer' thinkers apparently believe.
That is patently absurd, unless we allow it to become the case. Still, we do need certain pressure to keep it from becoming a self-fulfilling prophesy. And the surest pressure to prevent that is exactly what may seem, at a glance, the lousiest choice.
Drill that oil. Process it. Burn it up in our cars. Because if you want something to take the place of oil, then get rid of the oil. Where there's a buck to be made and a need to be filled, someone will satisfactorily address the situation if given the freedom to do it.
So pump that oil out of the ground and into your tank. As P. J. O'Rourke said in one of his books: "Fat lot of good its done lying in the ground for billions of years."