Drew Barrymore is getting ready to launch three new products for her Flower Beauty products line, and it already smells like a winning combination. On Friday, In Style posted pics of a trio of super cute new perfume bottles and revealed that the actress and new mom will add fragrances called Radiant, Sultry and Cherished to her beauty collection.
The Flower Fragrance Collection is described as a combination of scents that "capture the joy of life and love, in all of its meanings.” And in a really cool twist, users can combine their favorite scents from the new line to create a signature fragrance. Radiant is reportedly a spring-like scent, while Sultry has darker notes, and Cherished has more of a clean, musky smell with warm touches.
The “Charlie's Angels” actress, who originally unveiled her beauty and make-up line last year and named it in a nod to her Flower production company, dished to Elle about some of the must-have in her under $15 make-up collection. The actress especially touted the $7.98 lip crayons, which she said last a full eight hours—even after a long night at the Golden Globes.
As for her new venture, celebrity fragrances are big business, so Barrymore will have plenty of competition. In 2010, Lady Gaga signed a deal with Coty to launch her own fragrance, while other famous faces including Cher (Uninhibited), Britney Spears (Curious, Believe, Fantasy) and Jennifer Lopez (Glow, Still, Miami Glow by J.Lo, Live Luxe, Sunset Glow) have all launched successful fragrance lines. And speaking of cute packaging, new “Voice” mentor Gwen Stefani’s Harajuku Lover's line may boast the most awesome packaging of all time. But not Barrymore's competitors’ scents are available in discount stores, so she could have an edge when it comes to more frugal consumers.
Drew Barrymore’s Flower Fragrance Collection will be priced from $20 to $25 and will be available at WalMart locations across the nation starting in October.