After several years of being a CoverGirl spokesmodel, Drew Barrymore has developed her own cosmetic line--Flower. The line has just launched this week and is being exclusively sold at Walmart and walmart.com.
Consisting of over 180 individual products, Flower is a complete line ranging from BB cream to lip butters, and "3-free" (does not contain DBP, toluene or camphor), nail polishes. The packaging, specifically of the lipsticks and face products, is clean and sophisticated with a color palette of white, black, and rose gold.
The idea behind Flower was to create a collection of products with the same quality and integrity as high-end products for a fraction of the cost. All products range in price from $4.98 to $13.98.
While not all products are readily available in stores at this time, they will continue to be added so that the current end displays will be replaced with a fully stocked section sandwiched between drugstore big-names like CoverGirl and Maybelline.