Apparently the rumors are true and Drew Barrymore will be launching her makeup line created by Maesa called FLOWER in Walmart stores. The announcement, made yesterday brings its message to provide a luxurious brand of makeup that brings high end quality at an affordable price.
Maesa the company that has manufactured the FLOWER line uses formulas that are only made in the USA and are cruelty –free. Another standout feature of the line is their usage of a proprietary botanical Soft-Focus complex that illuminates your complexion from within bringing Drew Barrymore’s favorite staples to the every woman.
"I have grown up in a make-up chair. I loved watching women in this aspirational environment. But it was and always will be important to me to send messages of empowerment. And on a business level, I wanted to give women the finest formulas. They deserve to have that level of quality, and I wanted to be the brand that delivers that to them."
Unique in its marketing aspect by having Drew Barrymore helm the ad campaign, it allows FLOWER to focus its money and attention on its product. could give fancy ad campaigns the brush-off while putting every bit of money and energy into developing 181 luxurious beauty products priced. What makes it unique though is by having the actress campaign the product herself therefore saving money that translates into a better product and design that reflect on an ultimate premium quality product.
FLOWER will consist of eye, face, and lip and nail products and have more than 181 products featured in its line all in bone white and roles gold packaging. The price of the line will range from $4.98 to $13.98 and will be available in more than 1,500 Walmart stores and online by the end of January