Blockbuster movies are no longer the limit for DreamWorks Animation, which announced the creation of a publishing division named DreamWorks Press on Monday. The new press will publish digital and hardcopy books based on, and inspired by, the studio’s intellectual property collection.
Emma Whittard, formerly with Disney, will head the new press. DWA’s Shawn Dennis, head of franchising, will also be a key player in helping the new division find its footing.
“As we continue to grow our brand on a global level, DreamWorks Press will give fans a meaningful way to interact with us on a year-round basis,” said Dennis. “Publishing is a crucial component of any successful franchise, and owning and developing this capability in-house will give us an unprecedented platform to expand the worlds of our most beloved characters as well as introduce families to new characters from within our library.”
The Perseus Books Group will serve as the division’s sales and distribution arm.
DreamWorks Press will have products on the market in time for the 2014 holiday season.
In case nobody’s noticed, today’s book market is oversaturated with millions of releases per year.
This probably doesn’t concern the average consumer, but for those who work in the industry, the addition of another high-profile press doesn’t bode well for publishing houses that are trying to stay afloat.
DreamWorks Press is a stroke of genius that should instantly place it higher on the publishing ladder than most presses have worked decades to climb.
The creation of DreamWorks Press should come as no surprise; it’s an untapped source of revenue that someone within the company was bound to figure out.
Why it took a major entertainment player like DWA so long to launch its own press to accommodate its massive entertainment franchises should be the lingering question.
While smaller publishers struggle to stay in business, most book consumers won’t even notice if some of them fail and go out of business.
Besides, who pays attention to who published that page-turner you polished off last week? It’s the author and products that drive sales, not the name of the press.
Instant product recognition is why DreamWorks Press should fare well in today’s cutthroat book industry.