While packing up your summer beachwear for more appropriate autumnal attire may be a bummer for some, many love the more tailored and dramatic looks for fall. With the transition of clothing also comes a new makeup look. As you’re considering a new fall style, look to the leader of the dramatic pack – at least in terms of makeup, Illamasqua. With its roots firmly entrenched in punk and high drama, the British brand is making a major comeback.
The new fall collection speaks to magic, and is appropriately named The Sacred Hour. The name refers to a “time portal for self-reflection, appreciation and empowerment,” says Director of Product Development, David Horne.
The comprehensive line includes a Skin Base Lift to create an illuminated base, Lush Lash false lashes, Lipsticks, Velvet Blushers an eye palette dubbed the New Reflection Palette, and new colors of their cult favorite, the Nail Varnish.
Looking for insight on the collection, we sat down for a chat with David to learn more.
1. Illamasqua is known for playing by its own rules, would you say this collection is in keeping with that tradition?
Each of the Illamasqua collections we produce is done so as a catalyst for the individual. A starting point for the individual to take inspiration from and take forward. The Sacred Hour is again a sense within the brand of reflection and empowerment with make up. We are encouraging self confidence and conviction with make up for the individual to express themselves and enjoy the process and time of applying make up.
2. As NPD Director, do you keep a certain girl in mind as you create the new products?For me I want the collection to appeal to a wide spectrum of confidence levels. There is the 'shy product' the 'extrovert' product and something for everyone is my intention. I also like our products to appeal to both women and men who wear make up and it provides an epicentre for peoples own interpretation and creativity
3. What are your inspirations?
I see inspiration in my colleagues, my environment, my god daughter, my amazing friends and even in my daily journey to the office. I look to my environment and try to sense change. Social Media now acts as a purge of what youth culture is looking at and you combine this with retrospective knowledge, experience and intended unique aspiration. Beauty is around us we just need to stop to channel it and allow it in to inspire us.
4. Which of the new products is your favorite?It has to be Nail Varnish in Facet. I think this colour is so unique and really evokes and stokes the fire of this collection narrative. Its an almost heather grey with a mix of burnt bronze embers within it and I adore this shade so much when I see it on someone. I called it Facet because it really reminds of us our sensuality and humanity. We all own so many facets to our dreams and aspirations and who we are as individuals. It reflects a part of who we are and reminds us that we are completed by all the facets we possess.
5. What's do you see as the big trends for fall?
There is definitely a dark metals element rising and a return to deep toned glamour. I wanted this to be diaphanous so went sheer in the collection interpretation and not heavy. Smoked metals and succulent berry tones are classics and seem to be returning to the forefront this season. Feral is the word that best sums the looks up for both Alex Box Creative Director at Illamasqua and I.
6. How would you create a look using the new line bearing this trend in mind?The brows are a little less perfect and more sexy this season and for eyes you can now be feral by just applying the palette straight to eyes with fingers, This is a look where you can park your brushes and be more instinctive, intuitive an primal. This is a very raw smoked eye but layered in watercolour washed of smoked metals. Reflecting the nature of you as empowered and liberated.
Illamasqua is available at Sephora, Bloomingdales and online at http://www.illamasqua.com.