Not that anything too out of the ordinary is happening on the marketing front other than an Internet advertisement there and a TV spot there, but the ads themselves are rather... elaborate and intimidating. Take a look for yourself at the promo attached to this article. It's crazy. Which of course is a good thing, for anyone familiar with the "Drakengard" (Drag-on Dragoon in Japan) series.
"Drakengard 3" has been all the rage since its release a week ago in Japan and while a localized version has already been announced for the Western audience, seeing things like this makes the wait just that much more unbearable. But if the cult classics "Nier" and the original "Drakengard" for PS2 are any indication, it will be a wait worth while.
"Drakengard 3" sold 114,024 copies in its first week just barely trailing behind "Shin Dynasty Warriors Gundam" for 4th place, making it a very successful debut right out of the gate. The game is currently in the midst of being translated into Chinese, as well as English, and should see a stateside release later next year.