Austin has been the place to be this week, from talks from Wikileaks founder Julian Assange to Lady Gaga, Soundgarden, Kanye and Jay-Z, are all making their presence known at the 2014 South by Southwest Conference.
Viacom using their most known social brand MTV and an indie spinoff mtvU showed its muscle on Thursday night as it hosted the 2014 mtvU Woodie Awards, at the conference. Drake, the talented musician who seems to be unstoppable, won the top award of the evening.
A$AP Rocky and Skrillex captured the Best Collaboration Woodie award, presented by Reese’s® Peanut Butter Cups, for their work together on Wild For the Night. The 2014 mtvU Woodie Awards opened with hip hop superstar Lil Wayne shocking the Austin crowd to officially kick off the show, while dropping a verse from his legendary track “A Milli,” leading into the evening’s first performers, The 1975.
The marathon day of music began at 4:00 p.m. locally with a set from Wild Cub, followed by performances from 2014 MTV Artists to Watch Vic Mensa and Echosmith. Jack Antonoff’s Bleachers rocked the Austin crowd by making one of its first live appearances ever at the Woodies Festival, while London Grammar, Sam Smith, Phantogram and American Authors also kept the packed house dancing throughout the day.
Voting will remain open through Sunday, March 16 for a new category, the "Cover Woodie" award presented by Taco Bell, which praises artists who have taken a smash hit and turned it on its head to make it their own. Fans can vote for their favorite nominee on Twitter, Instagram and Vine by using custom hashtags with "#vote" in front of the name of the artist they support.
The honorees for "Cover Woodie" include Bastille's take of "We Can't Stop" by Miley Cyrus (#votebastille); Arctic Monkeys covering Drake's "Hold On We're Going Home" (#votearcticmonkeys);Vampire Weekend's rendition of "Blurred Lines" by Robin Thicke (#votevampireweekend); Sam Smith's version of Bruno Mars' "When I Was Your Man" (#votesamsmith); Low covering Rihanna's "Stay" (#votelow); and The 1975's version of "What Makes You Beautiful" by One Direction (#votethe1975).
MTV will premiere the "2014 mtvU Woodie Awards Special" on Sunday, March 16 at 8:00 p.m. ET/PT, celebrating award winners and showcasing some of the best performances from the Woodies.