When "Dragon Age 3" is released, gamers may be able to experience gaming in a whole new way due to EA now allowing users to find other gamers to play supported titles with, and communicate across platforms.
According to a report from VG24/7 on Wednesday, EA CTO Rajat Taneja talked about how there will be unified log-ins across major platforms, like Orign, Facebook, iOS, PS3, and Xbox 360, and it will allow players to communicate across those platforms.
"Our strategic vision at EA is to create a single backend system so that we can truly embrace the secular trends in our industry that are creating massive growth for games.
"We rebuilt our backend infrastructure on a fundamental level. It’s all about entertainment, but we realize that the way consumers are interacting with entertainment is different.
"They consume in bite-size chunks throughout the day, on the console, on a PC at work, and on mobile," Taneja said.
Taneja then talked about how each game will allow users to have gaming experiences that are consistent across all platforms.
"All of our games will enable types of experiences that are congruent and consistent on the PC, consoles, smartphones, and tablets.
"We have a complete re-architecture of our data systems that gives us a single view of the data, [plus], we can do better custom offers, promotion, and reaction to gamer feedback," Taneja said.