As I previously reported, the horror/fantasy genre on TV is quickly gaining momentum with the success of shows like “Once Upon A Time” on ABC, “Supernatural” on The CW, and “Grimm” on NBC. So it come as no surprise that overnight ratings indicate that NBC’s premiere episode of “Dracula” managed to drain its competition of the coveted young adult demographic.
“Dracula,” staring Jonathan Rhys Meyers in the title role is set in the late 1800’s London. The world’s most famous vampire is posing as an American industrialist who is seeking revenge on a secret society responsible the murder of someone close to him centuries earlier.
“Dracula” premiered Friday at 10 p.m. opposite “Blue Bloods” on CBS and “20/20” on ABC. According to TV by the Numbers, “Dracula” drew in more than 5 million viewers, far fewer than Tom Selleck’s police drama but leading in the key demographic of 18-49 year olds.
The same is true for NBC’s “Grimm”. It premiered the same night in the 9 p.m. timeslot and while if ranked third I total viewers of the five major networks it came in second in viewers aged 18-49; the demographic advertisers care most about. The question now, can the series maintain its momentum?