An exclusive 200-piece first-ever cut and sew collection for Coca-Cola by vintage clothing re-designer and Los Angeles' own DRx aka Darren Romanelli has officially hit stores.
The launch of the 200-piece "Coca-Cola by DRx" collection, complete with signature bomber and biker jackets, vests and cut-and-sew T-shirts that feature customized items stitched together from multiple Coca-Cola garments, is the latest designer collaboration with Coca-Cola to create fashion that applies the designer signature hand to the brand's famous iconography.
"Coca-Cola, as a brand, exudes such as positive aura--something that has resonated personally with me ever since Coke's role as a title sponsor at the 84' Olympics in LA. To have the opportunity to bring my own energy to that aura, and to explore new paths within the brand's historic design labyrinth, is absolutely a dream come true. It's equal parts retrospection and innovation." Romanelli said in a statement.
The Coca-Cola by DRx collection is currently available in stores across the globe, including Opening Ceremony in New York, Los Angeles and London, Fruition in Las Vegas, Unknwn in Miami, NoMad in Toronto, Colette in Paris, United Arrows in Tokyo, and Juice in Hong Kong and Shanghai. With incredible retro inspired pieces, there is something in it for everyone in this one-of-a-kind collection with price points ranging from $35-$1650. Share your thoughts on the new "Coca-Cola by DRx" collection with the campaign hashtag #CokeByDRx @CocaCola