Dr. Mehmet Oz revealed the subliminal tricks supermarkets play that fool you into buying unhealthy, expensive foods on the May 21 episode of the Dr. Oz Show.
Dr. Oz's guest was investigative reporter Michael Moss, who said supermarkets and grocery stores manipulate you into buying high-priced, processed products simply by how they stock certain items.
'Eye Level Is Buy Level'
Moss, author of Salt Sugar Fat, said the goal of any merchant is to get you to make impulse purchases and buy a lot of expensive stuff. Unhealthy brand-name items often get the best placement in supermarkets because they pay for that privilege.
As a result, the most expensive goods are usually placed at the shopper's eye level on shelves, while no-name, cheaper brands are put either at the very top or bottom of shelves, which shoppers often overlook.
There’s no advantage for the supermarket to put the cheaper items in the most visible spot, said Dr. Herb Sorensen, author of Inside the Mind of the Shopper. That's why expensive, sugary cereals are usually placed at eye level.
Another subliminal trick is to place cookies next to milk, so you'll be tempted to impulsively buy cookies when you buy milk. Supermarkets also play relaxing music to put you at ease while shopping and target your sense of smell by making freshly baked bread or roasting chickens. You might even buy a cooked chicken on impulse to save yourself the trouble of cooking one yourself at home.
So the next time you find yourself absent-mindedly reaching for those chips or candy at the checkout line, just be conscious of why you're doing that and remember that supermarkets exploit human nature to increase their profits.
Natural Pain Relief for Chronic Pain
Dr. Oz said over 100 million people suffer from chronic pain, but there are natural, inexpensive remedies that give you quick relief.
- Probiotic supplement for rheumatoid arthritis. A new study indicates that probiotics relieve inflammation in patients with rheumatoid arthritis.
- Arnica gel for joint and muscle pain. Dr. Oz said Arnica gel is one of his favorite all-time cures for joint pain and muscle aches. Simply massage the gel three times a day into the area that's sore.
- Feverfew for migraines and PMS. The herb feverfew has been shown in numerous studies to relieve migraines and PMS.
- Omega-3s supplement for joint pain. Research indicates that omega-3 supplements soothe joint pain and inflammation.