Are food companies exploiting our national love for fat, salt and sugar in order to sell more junk food? Dr. Mehmet Oz invited prize-winning journalist Michael Moss to his Feb. 26 show to discuss his new book that explores Michael's concerns about the food industry, entitled "Salt Sugar Fat: How the Food Giants Hooked Us" (click here to get it now).
Compared to the past, our nation's consumption of salty, sugary and fatty foods has skyrocketed. We now eat more than 33 pounds of cheese per year, which is three times more than Americans did in 1970," with 70 pounds of sugar and six pounds of salt consumed annually. Dr. Oz and Michael believe that our national addiction to these unhealthy foods, such as potato chips, is causing the obesity crisis. Food scientists specifically target our "bliss point" of sugar, salt and fat in creating new foods, while children are used as guinea pigs to determine just how much sugar is needed in breakfast cereals, for example, to appeal to them.
From marketing campaigns cleverly crafted to appeal to our interests (e.g. labeling foods as "fat-free" while removing the fat by pumping up the sugar and salt) to food technology, Michael shows why he contends that the food giants would fail if they halted their increasing use of sugar, salt and fat in our processed foods. How to avoid those "fat traps?" Focus on eating unprocessed foods and reading the labels. Learn more by reading a book co-authored by Dr. Oz: "The Quick & Clean Diet: Lose the Weight, Feel Great, and Stay Lean for Life" (click here to get it now).