Tell me what you want, what you really, really want. Dr. Mehmet Oz thinks he knows, at least if you're a woman, and he's planning on dishing it all in his new healthy living magazine, Dr. Oz The Good Life, reported MediaBistro on October 16.
So just what do women really want?
"In almost everything I do I notice women desperately craving insights into the good life," Dr. Oz says. And in his view, the "good life" includes tough love.
"We want it to be playful, and most importantly, I don’t want to treat women like they’re dainty,” said Dr. Oz. “Because they’re tough. We want to be edgy more than earnest, and we want to give them a little bit of attitude because I think that’s what is needed to get them to do the things that are so important for themselves and the people they love.”
Hearst, the publisher of Esquire and Cosmopolitan, plans two pilot issues of the Dr. Oz venture, according to Ad Age. About half will go to newsstands, with the rest to selected subscribers of other Hearst magazines. After that, its fate lies in the hands of advertising execs and women.
The magazine's content will parallel the health-focused topics covered on Dr. Oz's popular talk show, including:
- physical wellbeing, such as Dr. Oz's recent show about the new "superfood" mulberry (click for details)
- emotional concerns, such as Dr. Oz's investigation into eating disorders triggered by juice cleanses (click for details)
- healthy food, such as the recipe recently featured for Robin Quivers' vegan Chocolate Coconut Mousse recipe (click for the recipe)
- "real" women's stories