Dove is revealing red carpet ready skin at this year's 66th Emmy Awards.
In partnership with E!, Dove will debut the One Shower Challenge during the network's "Live From the Red Carpet" coverage of the Emmys on August 25, inviting millions of women around the country to try the new, advanced body wash formula that provides softer, smoother skin after just one shower.
Dove has remained at the forefront in the cleansing category for over 50 years. Their dedication to the continual improvement of the Dove body wash formula to meet the beauty and skin care needs of real women is visible now more than ever before-- the difference can be felt after just one shower.
To celebrate this latest beauty breakthrough, beginning on Emmy night, Dove will get the new body wash into the hands of women everywhere so they can take the One Shower Challenge and experience the Dove difference for themselves.
To show women the importance of beautiful skin on the red carpet and every day, Dove has partnered with beauty expert and founder of BeautySweetSpot.com, Jeannine Morris, and leading red carpet stylist, Micaela Erlanger.
Morris will provide an insider's take on how every woman's beauty routine actually begins in the shower, and Erlanger will share the scoop on how great style starts with beautiful skin.
The duo will be featured on E! in the weeks leading up to the big night discussing red carpet beauty and style, making predictions for what will be seen at the Emmys and teasing exciting news from Dove.
Dove will then select two real women to be the first to take the One Shower Challenge, and with the help and expertise of Morris, will surprise them with the once-in-a-lifetime opportunity to show off their softer, smoother skin on Emmy night.
Viewers across the country will witness their whirlwind experience during E! Live from the Red Carpet Show, which will show how beauty routines for any occasion - from the red carpet and beyond - start in the shower with Dove.
Through the E! Twitter feed @eonline, in conjunction with the E! Live from the Red Carpet Livestream featured on eonline.com, viewers will also be able to submit all of their red carpet beauty questions to Morris and find out how they too can get red carpet ready skin.
Additionally, throughout Emmy night and while supplies last, viewers can request a sample of new Dove Body Wash by following @Dove or by tweeting @Dove using #OneShowerChallenge.
Beginning on August 25, women can visit Dove.com to sign up for a free sample to take the One Shower Challenge.
Tune in to E!'s Live From the Red Carpet on Monday, August 25 at 6:00-8:00 PM ET/3:00-5:00 PM PT to learn more about the newest beauty breakthrough from Dove Body Wash, and visit www.Dove.com/OneShowerChallenge.