Dove® Hair is premiering a new video short that celebrates the many meanings of color at the Dove® Color Care Salon this weekend. The salon, part of the Talent Resources Gifting Suite open from today, Jan.18 through Jan. 20, 2013, brings color to the winter white landscape of Park City's premiere film festival and marks the launch of the NEW Dove® Color Care collection that keeps colored hair vibrant for up to eight weeks*.
"Just like films have the power to enthuse viewers with their vibrant and colorful storytelling, the Dove® Color Care collection inspires women to experience the vibrant feeling of color," said David Rubin, director of Unilever Hair Care. "This makes the Park City film festival the ideal backdrop for introducing women to our new Dove® Color Care collection and video short."
At the Dove® Color Care Salon, women will receive a nourishing wash and blow dry with new Dove® Color Care products. Celebrity stylist Matt Fugate will be on-hand offering expert hair services and tips for maintaining vibrant and luminous color. Women will also be able to have fun adding a pop of vibrant color to their hair with clip-on colored hair pieces.
Attendees will get a first-look at the Dove® Color Care video short, a 60-second commercial, that chronicles real woman Kate Crofts as she describes what different colors represent to her and how these make her feel. Kate explains how changing her hair color brings out various sides of her personality and how the feeling of freshly-colored hair can make even normal things seem more vibrant. Blind since birth, Kate's inspirational narrative is filmed among vivid scenery to show how she experiences color. It will begin running online later this month.
If you’re not heading to Park City this weekend you can still join in the fun. Whether a radiant red, buttery blonde, bold brunette or other hue, there are several ways women across the country can experience Dove® Color Care including:
- Following @Dove to get information on daily giveaways and real-time salon updates from today through Jan. 20, 2013 using #dovecolor
- Watching Kate Crofts in the new Dove® Color Care video short on Facebook.com/Dove and then sharing what color means to them
- Checking out behind-the-scenes photos from the Dove® Color Care Salon and product tips on Facebook.com/Dove
Dove® Color Care products contain a unique combination of ingredients designed to nourish and repair hair to help maintain beautiful looking color. Fiber Actives** in the formula penetrate deep inside the colored hair strand to reconstruct damaged proteins, while Micromoisture Serum nourishes the outside cuticle layer leaving hair luminous, soft and strong. The Dove® Color Care collection is comprised of four products available in food, drug, club and mass retailers: Dove® Color Shampoo, Dove® Color Care Conditioner, Dove® Color Care Daily Treatment Conditioner, Dove® Color Care Leave on Conditioner.