The double feature use to be a staple of the theater going experience. They were great place to go to sober up from a heavy night of drinking. Two movies for the price of one was a great bargain and it didn't matter what time you got there. You could show up a third of the way through the first feature and just hang around until you saw all the parts you missed. The average theater no longer believes in this concept. There was a theater in my neighborhood growing up that did double features of children's movies on Saturday afternoons. My mother would take me there to watch talking pigs and flesh and blood representations of cartoon characters.Robert Rodriguez and Quentin Tarantino tried to revive the double feature with Grindhouse but it tanked and only reinforced in the minds of major studios that double features are dubious. Now, everyone has to pay twice as much money to watch a single movie.
Luckily, for the residents of Gainesville, the double feature lives if only for a couple nights this weekend. Gator Cinemas is hosting double features on Oct. 30th and Oct. 31st to celebrate Halloween. The first feature begins at midnight and the second feature begins at 2:15 am. The cool thing about it is that you're not limited to whatever two movies they decide to show. They have two movies to choose from at midnight and then another two movies at the 2:15 show. Different movies will be showing each night. The selection includes the original Halloween, The Rocky Horror Picture Show, a few movies from the Friday the 13th series and a few from the Nightmare on Elm Street series. Those include the originals. That means you can watch Kevin Bacon and Johnny Depp get maimed. The tickets run for $10 for the night and it includes all the popcorn you can eat.
Together we made successes out of Zombieland and Paranormal Activity. Let us band together at least one more time to make an idea like this successful. Let's put double features back into our theaters.