Written by Chasity Saunders
The brand kicked off their Fall Season and new campaign right here in New York City at La Esquina for the first of a multi-series of incredible events with masquerade-themed elements – all designed to help people unmask their more interesting side in a way only Dos Equis can. This Fall Dos Equis is donning its own mask and helping fans embrace their alter egos with the launch of the Ultimate Masquerade.
In addition to unveiling two brand new bottle label designs for its Lager and Ambar brews. Each pack and bottle will feature a graphic designed by artist Hydro 74; Dos Equis also announced that the four grand prize winners of the Ultimate Masquerade contest will receive an all-expense paid trip for two to Miami to meet and greet with the Most Interesting Man in the World, and take part in the campaign’s culminating celebration on South Beach.
As part of the Ultimate Masquerade, the Most Interesting Man in the World will be featured in a campaign-themed commercial, as well as four additional videos slated to run digitally through November. The 15 second spots feature the icon offering his take on a variety of seasonal happenings, such as Masquerade Parties:
At the NYC Kick-off event held at the perfect location offering an intimate and intricately mysterious decor and filled with signature cocktails and delicious food and desserts, my favorite being the Dos-Erita, Steak Taco's, and Brownie Bites, do yourself a favor and enjoy them and believe me, the fun doesn't stop there! Prepare yourself for more than a few surprise guest and characters that are sure to show up and show out! Magicians, A Jester and Temptress filled the room and kept everyone entertained in New York, just to name a few. So if you do in fact get an opportunity to attend this once in a lifetime Dos Equis experience, grab yourself a mask like everyone else and give yourself over to the happening. Lastly remember, if the only thing that comes off during the unmasking hour is the mask, you’ve done something wrong.”
Fans 21 and older can enter by visiting www.DosEquis.com/Masquerade, where they can enter special codes found via the new limited edition bottles and packs.
For more cocktail ideas and events click on #Drinks. Cheers and Salute!