Doritos commercials are consistently some of the most anticipated Super Bowl ad spots. This year did not disappoint, but rather than the nacho chip execs spending millions to air their commercial, an Arizona man spent just a couple hundred – and took home a million dollar prize.
Ryan Thomas Andersen’s “Time Machine” Doritos ad won top spot among viewers, said WebProNews on Tuesday. The “Crash the Super Bowl” contest aired ads from five finalists from amateur videographers, who in addition to the winning money, are given the opportunity to work with Marvel Studios on the set of The Avengers: Age of Ultron.
Monday afternoon, Andersen said it was a whirlwind from the start. The new millionaire said he was exhausted.
“You have no idea how tired I am,” said the Scottsdale, Ariz. winner. “I cannot stress how drained I am physically and mentally.”
The 30-second ad, which featured Andersen’s son Gavin, shows the young boy luring his dad a into a cardboard time machine, telling him the contraption is powered by Doritos. In exchange for the ride, the father hands over his bag of chips. When he exits, he realizes the machine actually worked.
Anderson spent a total of only $300 to make the video, but according to Tom Ortega, Doritos chief creative officer, the commercial was of high quality in both content and quality.
“He gets it," said Ortega of Andersen’s commercial. "He understands how to write a 30-second story, which is tough. He understands performance. And it has that quality to it where you want to watch it again. It has no wear-out factor to it."
Since winning the million, Andersen said he has done 32 interviews. He’s not even sure when he's receiving his whopper of a check.
"Right now, I've probably got $3,200 in my checking account," Andersen said. "I'm not kidding."
The second place winner, called "Cowboy Kid," also was played during the game. "Cowboy Kid" received $50,000 as second prize.
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