Renee Patikas is the owner/publisher of Single LifeStlye magazine, which since 2007 has been the only periodical dedicated to singles in Northwest Indiana and Chicagoland. She also hosts events for singles such as speed dating, and has a website, www.singlelifestylemagazine.com.
DKU: What motivated you to start the magazine?
RP: I had a desire to start a fashion magazine with the target audience being boutiques, beauty and barbershops. I stumbled over this amazing growing industry of singles. Everywhere on TV you’ve seen shows for singles (Blind Date, Love Connection, The Bachelor); singles sites on the Internet (Match.com, eHarmony, Black Single). So I made my first executive decision and changed the topic from fashion to Single LifeStyle.
DKU: What do you feel is your greatest success?
RP: Keeping the magazine running all the time—it is a lot of work that goes into creating a masterpiece. But my greatest success that I am grateful for is educating business owners who are major advertisers the value of the “singles’ dollars”—evaluating the needs of singles versus the needs of families. Family restaurants have to recognize with coupons and specials, for instance, a single person may only want two or three pieces of chicken versus a bucket.
DKU: What were the lessons you’ve learned?
RP: Two lessons learned: Get everything in writing. “Spoken words leave impressions, printed words leave tracks.”—Napoleon Hill. I also have learned not to be a workaholic. Take time for pleasure.
DKU: What events do you have coming up?
RP: The 5th Annual Valentine’s Day Event, Saturday, February 6, 2010 at the Hampton Inn, 8936 Calumet Avenue, Munster, IN. Social Hour, 7PM; Speed Dating, 8PM. Billco Productions contracted us to excite the crowd of singles before their Hair Show, Sunday, February 14, 2010. They are expecting 900 attendees, 50 for speed dating. Time: 3 to 6PM, with complimentary caricatures by D.K. Upshaw. Celebrity Ballroom at the Radisson, Merrillville, IN. More information at www.singlelifestylemagazine.com or 219-805-DATE. DR Patikas, PO Box 3633, East Chicago, IN 46312.
January 27, 2010