We all know the skincare mantra "cleanse, tone, moisturize" , and between the "tone and moisturize" comes the serum.
Serum has always been in the skincare picture, but it is now moving up to its rightful top billing as more and more serums penetrate the market and your pores.
Clarins has even launched a double serum with two formulas working in tandem to bring the skin-boosting, hydrating, brightening effect that only serum can.
MURAD has a brightening serum with 2% hydroquinone that works its magic under your night cream while you sleep.
AHAVA's moisture and radiance boosting serum contains supercharged minerals to recharge, rehydrate, and illuminate skin.
Christine Valmy, leader in natural skincare, has just debuted a line of new serums designed to brighten and restore skin's youthful glow.
Sephora also has its own line of serums targeted for specific needs.
Moral of the story is there is a serum for every skin type, price point, and beautiful face that wants to stay that way.