Have you seen the ads for Burger King’s latest dive into the “fool them” food department? Before you run out to gorge yourself on its new fries, the Satisfries™, you may want to read this.
A major portion of my day is spent in online research. Nearly ¾ of the websites I land on are so poorly designed and lacking in information, it is a wonder that anyone stays on any site long enough to find what she is looking for. When I first watched the Burger King commercial for the new fries, I was curious. So I went to its website.
For starters, their information is lacking and misleading. When they talk in percentages, they never mention what that translates to the actual number. For example, they say their new fries have 40 percent less fat, and 30 percent fewer calories. Okay—but less fat than what? Fewer calories than what? That is where the consumer needs to go to their website. I did—and they are referring to the nutritional value as compared to a 70-gram McDonald’s fries.
Interesting! Neither company has a 70-gram size of fries. McDonald’s smallest portion is 71 grams, or about 2.5 ounces. Burger King’s smallest size in the new Satisfries is 87 grams! Wow—22 ½ percent more fries.
Then, when you look at the nutritional value for their new fries, you further learn that the smallest portion has 340 calories, and 14 grams of fat. Keep in mind that the 40 percent less fat is for a 70-gram serving size, which Burger King does not have. Go figure. Further, when you look at the basic nutritional value on the Burger King site, you will not find any weights. You have to dig further for that information.
Bottom line here—Burger King’s new Satisfries™ are NOT less fattening or lower in calories, unless you only eat one-half of a serving. Check this out for yourself at Burger King and McDonald’s websites. It is amazing how the industry loves to fool people and keep them confused, and to make sure that you will not lose any weight.