(Photo by Mark Davis/PictureGroup for Spike TV)
Jersey Shore's Nicole "Snooki" Polizzi gave an interview to Steppin' Out Magazine and talked about the sponsors that have decided to stop advertising during the reality show.
She said she wanted to send a message to Domino's, Dell, UNICO and American Family Insurance: "F--k you! If you don't want to watch, don't watch. Just shut the hell up! I'm serious...F--k you!"
Domino's, the most visible advertiser to stop advertising talked to E! and the rep for the pizza company said his first thought was to decline commenting to avoid giving Snooki extra publicity. But decided to comment anyway.
"Our first response was, 'What a classy young lady—her parents must be so proud,' " the rep told us today. "There's no need to get into a war with this young girl, because ticktock, her 15 minutes are almost up."
"We have no issue with MTV or the programming it airs," the rep said. "Just like viewers have a choice of what they want to watch, advertisers have a choice on what shows they want to advertise. We didn't pull a penny from MTV," the rep continued. "We love what they do. We never made any critical commentary. It was a 30-second call, and MTV said, 'OK,' and that was it."
According to PopEater, the New Jersey Italian American Legislative Caucus sent a letter to the president of Viacom, MTV's parent company, asking that the show be immediately taken off the air. Caucus chairman Joseph Vitale believes the show promotes derogatory ethnic stereotypes and is "wildly offensive."