Break out the bikes, kayaks and paddleboards and lace up your running shoes, Richmond. Sports Backers and Venture Richmond have announced that Dominion has renewed a three-year commitment to continue its title sponsorship of Dominion Riverrock, the nation’s largest outdoor sports and music festival.
“Dominion’s partnership is so much more than sponsorship funds,” said Jon Lugbill, Sports Backers’ Executive Director. “Each year since its inception, Dominion employee volunteers have distributed water at both of the event’s running races, the company’s meteorology team has provided highly accurate weather information, and Dominion Green Power has purchased renewable energy certificates (RECs) to help green the event. Dominion is a solid community partner in this event in so many ways.”
Taking place along the urban riverfront of Richmond's James River, the fifth annual Dominion Riverrock festival is scheduled for May 17-19, 2013. Online registration for 2013 Dominion Riverrock events is now open. More information can be found at Dominionriverrock.com.
Dominion Riverrock was designed to promote Richmond’s unique riverfront, downtown biking, hiking and running trails and whitewater rapids. The East Coast’s premier outdoor lifestyle festival, Riverrock features a wide variety of outdoor sports such as trail running, kayaking, slacklining, stand-up paddleboarding, biking, bouldering and dog jumping.
The three-day event brings athletes, musicians, spectators and dogs to the downtown urban riverfront of Brown’s Island. Read a bit about the 2012 Dominion Riverrock event by clicking right here. Click here to view the bands and artists that performed at 2012 Riverrock, which featured more than 20 local and regional musicians.
Riverrock has helped to create a stronger appreciation for the value of outdoor recreation in the entire Richmond region, spurring tourists and locals alike to take their bikes, kayaks and bouldering skills to new heights, as well as generating the urge to try a new sport or two.
The Dominion Riverrock event played a crucial role in Richmond’s recent recognition by Outside Magazine as America’s “best river town.” Yes, really. Richmond won a nationwide survey. Click the link and read all about it. We’re just a little bit proud.
“Thanks, in part, to Dominion Riverrock, Richmond’s riverfront is now a destination for outdoor enthusiasts throughout the country,” said Robert M. Blue, senior vice-president-Law, Public Policy and Environment-Dominion. “Sports Backers and Venture Richmond have built an extremely successful and popular event that Dominion is proud to headline. Dominion Riverrock attracts athletes and adventure spectators all while showcasing Richmond’s natural beauty and fun-loving community.”
Riverrock is sponsored in part by Dominion, Subaru, Thule, Outside Magazine and Native eyewear.
Stay tuned for more updates on Dominion Riverrock 2013 events, schedules and music lineup.
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