For those of you who don't know, a "domainer" is someone who owns great domain names and typically make money by "parking" their domain. This means that companies like Yahoo and Google pay the owners of the sites for all of the type-in traffic they get.
Easy money right?
Well, that's where the majority of these domainers fail. They are content to just collect an ever dwindling pot of money that the big companies are willing to pay. Eventually, there will be no desire for this traffic, and all those who made a fortune from this will be left wondering where it all went.
Domain development is what can save these people. Most of them have a few killer domains that can make up for all of the other average domains they own.
The cost to set up and make a domain live is not that much anymore. The hardest part is generating the content for the site. But, no matter what kind of site it becomes, the key is to capture all of the natural traffic that arrives.
Some domainers complain that SEO is somehow ruining the value of a generic category domain. I challenge those who ask that because when you think about it in the following manner, it crushes their argument.
Suppose you run a candle store. The "home page" of the site is main doors of the store. That's where a domain ends in regards to sending traffic. SEO on the other hand can send the person looking for apple scented candles directly to that page, or in the case of the store, it would be like having a door that opens precisely to the display of apple scented candles.
That is the power of a great developed domain. Let's hope that more domainers can grasp this concept before they go under.