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Dollar for Dollar: Seth McFarlane matches Reading Rainbow to $1 million

Director Seth MacFarlane attends the premiere Of Universal Pictures And MRC's 'A Million Ways To Die In The West' at Regency Village Theatre on May 15, 2014 in Westwood, California.
Photo by Frazer Harrison/Getty Images

Announced last night, Seth MacFarlene has pledged to match all donations on Reading Rainbow's Kickstarter campaign up to $1 million.

On its first day, Reading Rainbow received its initial goal of $1 million to bring the show to the web and reach 1,500 underprivileged classrooms for free within a matter of hours. The subsequent stretch goals kept pushing the boundaries of what Reading Rainbow would be capable of, and who they would be able to reach; with the current $5 million allowing for mobile, android, console, and OTT box applications to be developed in addition to the already available iOS app, and 7,500 classrooms to receive the program for free.

LeVar Burton, head of the project and host of the show, said in a video announcement last night that over the next five days, MacFarlene would be pledging up to $1 million, and that the money would be going specifically to helping reach more schools. Should the campaign reach its stretch goal of $5 million over the remaining five days of its funding period, MacFarlene's pledge will have helped Reading Rainbow reach a total of 12,500 schools.

As of right now, a total of almost 86,000 backers have pledged $4.1 million and counting. The project will be fully funded on July 2. Burton pressed the urgency of how important it is now more than ever to become a contributor, as each dollar will be matched when the campaign closes.

Please help us in thanking Seth MacFarlene for his generous contribution to furthering education and readership in the country by Tweeting him @SethMacfarlane.

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