Skip to main content
  1. News
  2. Top News

Dollar for Dollar: Seth McFarlane matches Reading Rainbow to $1 million

See also

Announced last night, Seth MacFarlene has pledged to match all donations on Reading Rainbow's Kickstarter campaign up to $1 million.

On its first day, Reading Rainbow received its initial goal of $1 million to bring the show to the web and reach 1,500 underprivileged classrooms for free within a matter of hours. The subsequent stretch goals kept pushing the boundaries of what Reading Rainbow would be capable of, and who they would be able to reach; with the current $5 million allowing for mobile, android, console, and OTT box applications to be developed in addition to the already available iOS app, and 7,500 classrooms to receive the program for free.

LeVar Burton, head of the project and host of the show, said in a video announcement last night that over the next five days, MacFarlene would be pledging up to $1 million, and that the money would be going specifically to helping reach more schools. Should the campaign reach its stretch goal of $5 million over the remaining five days of its funding period, MacFarlene's pledge will have helped Reading Rainbow reach a total of 12,500 schools.

As of right now, a total of almost 86,000 backers have pledged $4.1 million and counting. The project will be fully funded on July 2. Burton pressed the urgency of how important it is now more than ever to become a contributor, as each dollar will be matched when the campaign closes.

Please help us in thanking Seth MacFarlene for his generous contribution to furthering education and readership in the country by Tweeting him @SethMacfarlane.

Advertisement

News

  • Baseball Hall of Fame
    The Baseball Hall of Fame in Cooperstown welcomes six new inductees
    Video
    Video
  • 2012 do-over
    If we were to re-do the 2012 election, a new poll suggests Romney would win
    Politics
  • Boko Haram
    Boko Haram kidnaps the wife of the vice prime minister of Cameroon
    World News
  • Ceasefire breaks
    Israel's Benjamin Netanyahu claims Hamas broke another brief ceasefire
    Gaza
  • Close call with CME
    Scientists tell how Earth survived a giant solar flare back in 2012
    Space
  • Comic-Con
    What's going on at Comic-Con? Get all the latest updates here
    Comic-Con