DOLCE, by Dolce&Gabbana has taken over Saks Fifth Avenue! The gorgeous window displays which are up now through March 4, 2014 are spectacular, and the fragrance smells alluring, clean, feminine and so lovely!
Dolce&Gabbana will be launching a TV campaign for their new and enchanting scent, DOLCE. The TV Campaign has not been out yet, but everyone can get a first look at the Saks window, which has televisions that play the TV Campaign. It's definitely a must see, especially the beautiful new fragrance DOLCE, its bottle, the Dolce&Gabbana spring dress in white lace floral, the Dolce&Gabbana purse and the makeup collection which are all perfect for the spring (and Mother's Day)!
To see for yourself, check out behind the scenes video of Domenico Dolce and Stefano Gabbana shooting the Dolce by Dolce&Gabbana print advertising campaign here. Underlining his close personal involvement with the project, Domenico Dolce himself shot the print fragrance advertising campaign, working alongside Stefano Gabbana as Creative Director - his first time behind the lens for a Dolce&Gabbana fragrance campaign. The behind the scenes video captures both designers working with the gorgeous model, Kate King, the face of the DOLCE campaign.
About DOLCE by Dolce&Gabbana: DOLCE is a gentle, feminine mix of white flowers, introduced by the freshness of the Neroli leaves and defined by the White Amaryllis, a South African flower used for the first time ever in scent. The fragrance opens with a brightly-coloured, sweet-smelling explosion of Neroli leaves and Papaya flower, dissipating into a floral bouquet as the core of the fragrance emerges. A unique and opulent combination of White Water Lily and bold White Daffodil blend perfectly with the full-bodied White Amaryllis. This floral signature is counterbalanced by the background of warm Musky notes, along with the complex accents of Cashmeran; leaving a sensual trail of light woods, earthy tones and piquant spices.
Top notes: Neroli leaves, Papaya flower
Heart notes: White Amaryllis, White Daffodil, White Water Lily
Dry down notes: Cashmeran, Musky notes, Sandalwood
Olfactive family: Floral, rich white floral
Dolce’s elegant packaging is reminiscent of a vintage fragrance flacon. Thick, clear glass with softly curved lines lending a contemporary design edge. The flacon reveals sparkling glints of the vibrant green juice, as fresh and crisp as the Neroli leaves within. The flower stopper pays tribute to Sicilian customs, crafted to portray the marzipan sculptures seen in traditional Sicilian confectioners. The bud is perfection itself, as unique as the singular mix of ingredients defining Dolce. The petals fan out in three rows, with colours graduating from milky-white, through to cream, and soft pink at the centre. A thin black grosgrain ribbon, presented in an elegant bow, conjures images of the white shirts and bow-ties that were a signature of early Dolce&Gabbana catwalk shows. The same attention has been paid to every facet of the outer packaging: the soft white box’s material as refined and smooth as fine leather. The final, and most personal, touch - Dolce signed in a flourish of black script, a replica of Domenico Dolce’s father’s own signature. It is underscored by the Dolce&Gabbana logo with a graphic twist of thin black grosgrain ribbon, a perfect contrast of classic and contemporary style.
Dolce by Dolce&Gabbana is available now at Saks Fifth Avenue, and will be available in March 2014 at select nationwide retailers.
Eau de Parfum, 30ml $70
Eau de Parfum, 50ml $90
Eau de Parfum, 75ml $112