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Dog lovers are crushing on actor, Josh Duhamel - for good reason

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"Transformer's" star, Josh Duhamel, showed his softer side at the Sundance Film Festival, where the date adorning his arm was a small rescue dog, Meatloaf.

Duhamel teamed up with the dog food brand, Pedigree, to help bring awareness to dog rescue with the "See What Good Food Can Do."

Duhamel is joined at the film festival by former Minnesota Twins player, David Ortiz, who is nicknamed, "Big Papi."

PEDIGREE unveiled the See what good food can do. campaign at the iconic venue for storytelling – the 2014 Sundance Film Festival in Park City, Utah. Ortiz and Duhamel helped shine a spotlight on the millions of dogs in need by sharing their personal stories through inspirational documentary-style short films.

"My adopted dog Meatloaf was my inspiration for beginning to work with shelters and it means so much to me to partner with PEDIGREE, a brand that believes in caring for and finding dogs loving homes as much as I do," remarked Josh Duhamel. "There are so many dogs waiting in shelters that just need good food a little help, and together we want to make a difference."

"I couldn't imagine a day without my dogs Foxxy and Happy. It's amazing to see how they have not only transformed our family, but also each other," remarked David Ortiz. "Foxxy is a little bit older, but her spirit and life has truly improved thanks to Happy's amazing energy. I'm honored to be part of the See what good food can do. campaign, because I believe in the power of good food to help dogs look and feel their best while waiting for their loving home."