When MySpace launched, it was widely popular. It was one of the first successful social media platforms that because a mass hit. Soon after Facebook was introduced to the online community, MySpace took a backseat. It slowly became less and less relevant until it became almost extinct. Everyone turned to Facebook and Twitter, which have since become the industry standard for social media use.
In an effort to regain popularity and make a come back in the social world, MySpace has launched a new version of their website. They are hopeful this will drive traffic, and return some of their users. However, does MySpace really have a chance? With so many people reliant on Facebook and Twitter, will users consider another platform that will take up their time?
MySpace is trying to combat this issue with a new twist. They are maintaining their original goal of empowering users to express themselves. They are working to support musicians, photographers, filmmakers, designers or anyone that needs an outlet.
They've even started an invite system, which adds exclusivity and mystery to the new platform. It also has a completely new design and different functions. It relies heavily on music and art. Picture this - Pandora meets Pinterest meets Tumblr. You can share songs and mixes with your friends anywhere around the world. There is also a circle system similar to Google +.
Jessica O. from Hartford, CT really likes the new MySpace. "As a photographer the new MySpace is a great outlet for artists and musicians to get their name out there. Compared to Facebook, you are able to customize and brand yourself. On Facebook, everyone has the same page design. On MySpace you can customize it and really show your own style."
It's a smart move for MySpace to completely re-imagine their role in the social community. If they try to appeal to an online community that is under-represented, or scattered, this will be a great tool. Of course, nothing is as powerful as Facebook and Twitter advertising because of the amount of users these sites have.
There is also a discover option that connects you with exclusive videos, photos and other celebrity or musical talents. You can also sort your news feed by music, people, mixes, radio, and videos.
Another perk, is that there are no sidebars that advertise on MySpace. You do not have to wait 15 seconds, like you do on YouTube for the advertisement to play at the start of your video. MySpace is really trying to set themselves apart and get back into the social industry. And they seem to be doing it right. Check out the new MySpace here. What do you think about the new MySpace?