Older produce may have less nutritional value than fresh produce. However, most have no idea where their produce is grown, let alone how old it is.
On the other hand, consumers may want to learn how old the local produce they enjoy purchasing is. One would have to depend on the honesty of the growers in these cases.
If you are able to shop at a market in your area where local farmers are bringing fresh produce to you on a weekly basis, the produce is probably going to disappear from the market fast enough that you may feel assured what you are eating is fresh.
Some may also want to question how the produce was grown. Is it organic? How do you learn about the quality of the soil that the produce was grown in?
Local growers will often allow visitors to their property so they can learn what it takes to produce fresh foods. This is something to consider asking about when visiting a farmers market.
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