The film premiered at this year's Sundance Film Festival and was featured in the Berlin International Film Festival, as well as Hot Docs and Fantastic Fest.
Despite the soaring rate of cartel-related murders in Mexico, narco-traffickers represent the ultimate models of fame and success to a growing number of Mexicans and Latinos in the Americas. A hugely popular new phenomenon has emerged from the bloodshed, making stars out of musicians whose “narcocorridas” portray the traffickers as glamorous outlaws.
Schwarz, who spent years as a photographer documenting the drug violence in Juárez, Mexico, followed these musicians through their performances and their commissions by gangsters wanting to be immortalized with their own theme songs, he also explores the most devastating aspects of the drug wars—the death and destruction. The personal stories of an LA-based narcocorrido singer and a crime scene investigator on the murderous streets of Juárez further illuminate this disturbingly glorified conflict.
Cinedigm will release the film theatrically on Nov. 8 in Los Angeles and New York with a national rollout to follow.
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