Asthma is a chronic illness which can be life threatening. The National Heart, Lung and Blood Institute writes that in the United States, greater than 25 million people are known to have asthma, and about 7 million of these people are children. The European Lung Foundation reported in a news release on Sept. 10, 2013, "Doctor turns to singing and social media to change medical practice."
Dr Tapas Mukherjee, who is from Glenfield Hospital in the United Kingdom, has produced and starred in a music video aimed at drawing attention to new guidelines which demonstrate a better way of managing asthma. A study has demonstrated this video has been successful and suggests that social media can be used to help improve the practice of medicine.
Hospital guidelines for the management of asthma were translated into catchy lyrics, with Dr Mukherjee singing the advice on how to best treat acute asthma. The video made by Dr Mukherjee was posted on the major social media sites, including Facebook, Twitter and YouTube.
With the release of this video all aspects of asthma management and knowledge were found to improve. It is the feeling of Dr Mukherjee that this study has demonstrated that social media can help to change clinical practice for the better. There appears to be an enormous number of possibilities for being able to offer creative ways of presenting important clinical information with the use of social media.
This is an exciting consideration as we see more and more doctors sharing important information and ideas online. Just think of it, clinical counseling can actually be made readily available online via Skype at anytime as we see medicine reach into the new horizons of cyberspace. Dr Harold Mandel Online offers online counseling services via Skype.