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Do you think long term? Or short term?

Always keep your long-term goals in mind when making decisions about your writing business.
Credit: Image: paulo Jorge cruz; Design: Carma Spence

If you want to be a successful Long Beach writer, you need to not only have both long-term and short-term goals, but balance them so that you don't sacrifice one for the other unconsciously.Successful writers treat their work as a business, therefore they make decisions about their business with their long-term goals in mind.

So what is the different between short-term and long-term thinking?

Short-term thinking is concerned with

  • Day-to-day tasks
  • Immediate deadlines
  • Short-term problems

Long-term thinking is concerned with where your business is headed and where you want it to go.

When you are strategic in your thinking, you are also thinking long-term.

Of course, short-term tasks need to be taken care of. But writer with an entrepreneurial business mindset does not let those short-term goals get in the way of the larger, long-term picture.

To cultivate your long-term thinking, set aside some time once a week or, at least, twice a month to focus on your long-term goals. During that time, evaluate the activities you are doing against those goals.

  • Are the marketing strategies you are using in alignment with your long-term strategy?
  • Are your daily activities moving you closer to your goals? Or are they slowing progress?
  • Have you taken on any projects that are weighing your business down? How can you effectively and efficiently move them off your schedule?

Yes, it’s O.K. to spend some of your time in short-term thinking. When the roof springs a leak, you need to take care of it. However, don’t let these little things push you off your path for too long.

Are you an entrepreneurial author? Do you want to be? Are you ready to build your business and platform so that it expresses your creativity, conveys your worth and message authentically and is profitable? Visit to learn more.

NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me ... and you can be a part of my series of profiles of local writers!

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