Email? Phone? Text? Social Media? Do you know how your customers want to be contacted? Unfortunately, not many business owners know how their customers want to be contacted or even how to effectively contact them. This may cause missed, misunderstood or delayed messages between you and your customers. It’s time that you get a handle on being in contact with your clients so you can be informed and on time when it comes to your contact strategies.
Here are some tips to take the guess work out of trying to determine how your clients want to be contacted:
Just ask. Sounds simple enough but many business owners fail to ask their clients their preferred method of communications. Instead they use theirs and that’s where the breakdown occurs. Some clients prefer phone while others prefer to maintain a social media method of contact. Either way... just ask.
Ask for alternatives. If they prefer phone then use phone but ask if it is possible for them to receive text messages or emails just in case you need them and you can’t do their first options.
Follow through. Once you ask your client how they want to be contacted make sure you follow through and maintain the preference.
Maintain accuracy. Things change for everyone. Sometimes a number your client is using is no longer available or they delete their texting option or they deactivate their social media account. Whatever they choose, it’s your responsibility to make sure you maintain the accuracy of their contact information.
Delete unnecessary information. You don’t need to have every contact that’s available for your clients, just the ones that matter. When you scrub your contact list, you should send out an email or contact your clients directly to determine the best contact information possible. Do this once a quarter.
Contacting your clients how they prefer adds a little personal touch between you and your clients. Therefore, when you ask your clients their preferred method of contact you are giving them a sense of ownership in your relationship with them. Just be sure to maintain their preference and the accuracy of the list by deleting unnecessary contact information.