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DO I TRADE ANN EARNINGS FRIDAY?

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Probably.
Women’s apparel retailer Ann Inc (NYSE : ANN) will report it’s earnings early morning, 7:30 AM Eastern Time, Friday before the market openings. In an hour The Company will host a live conference call and simultaneous audio web cast which will include comments from management and a question and answer session.
ANN INC. is a leading specialty retailer for fashionable women’s clothing, serving clients across the United States, Canada, and Puerto Rico. Over the Company's fifty year heritage it had become a well-known resource for quality suits, separates, dresses, shoes and accessories with a feminine, polished approach to updated classic style.
Ann Taylor and LOFT brands are marketed in 1,025 stores in 47 states, the District of Columbia, Puerto Rico, and Canada through its, Ann Taylor stores, LOFT stores, Ann Taylor Factory and LOFT Outlet stores, and is also available in more than 100 countries worldwide online at www.anntaylor.com and www.loft.com.
The fundamentals looks good: three last annual and 4 quarterly reported EPS (Earnings Per Share) beats estimates.

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Actuals - EPS
Reported EPS Mean Estimate Surprise % Change
Annual Jan 14 2.19 2.16 1.40
Quarterly Apr 13 0.44 0.42 5.00
Quarterly Jul 13 0.76 0.65 16.70
Quarterly Oct 13 0.89 0.86 3.06
Quarterly Jan 14 0.10 0.07 36.36
Annual Jan 13 2.02 2.00 0.78
Annual Jan 12 1.70 1.69 0.31

Data Provided by Thomson Reuters

Ann share are up 9.6% from its last earnings release.
I also pay attention on PEG Ratio (price/earnings to growth ratio). The Company has PEG equal 1.57. It should be less than 2, but for long term I would prefer PEG less than 1.5.
But we are not going for long term. More than that, we are thinking about intraday speculation, that can continue from an hour to several days only.
The stock price chart of the Company looks promised. No warranty, of cause, but the Money indicator ready for jump. In hourly chart appear narrow wedges pattern that can end in a week or two by nice trend up (or fall).
Support probably will be in a $38 - $38.2 zone, resistance 39.40 - 39.5.
That means for me that in case uptrend price could jump approximately $1- $1.2
Regarding coming Friday I can tell only that I would by couples of shares in case Ann beats estimates and price got over $38.66 with positive several technical indicators . Exit point: $38 with loss 66 cents or $39.4 with gain 74 cents. Not the best set up. Do not forget that I can be wrong in both directions. I want also note that in any doubts I am not taking the position.

Semion Feldman

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