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DKNY MYNY fragrance launch with songwriter and actress Rita Ora

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Donna Karan and Rita Ora, The I Will Never Let You Down singer, launched the new fragrance DKNY MYNY recently, with fun-filled celebration in Madison Square Park, NYC! Donna Karan's latest and greatest fragrance, DKNY MYNY has a little of everything that makes a fragrance that represents NY from the way it smells to the way the flacon looks. The goal of Donna Karan was to express the modern urban spirit of NYC, so she picked Rita Ora who is also very artistic, creative, beautiful and vibrant to represent the fragrance.

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Rita Ora, who started her career in New York, is the ideal spokesmodel for DKNY MYNY, due to her confidence, eclectic and unique style that emulates NYC's organic street looks. This bold, playful and sophisticated new fragrance is full of intoxicating urban blend of fruit, florals and spices. It smells like raspberry, galbanum and pink pepper that drifts into Egyptian jasmine, freesia and orris that transforms into fuller notes of patchouli heart, vanilla absolute, creamy musks and ambergris, all of which somehow fits into New York's past and present. The unique cityscape shaped box resembles the spirit of New York, which makes this a great souvenir for all those visiting the city that never sleeps!

Fragrance Details: "New York -- the city we love, the city whose heart beats faster and louder than any other. Each spritz of DKNY MYNY Eau de Parfum celebrates the energy of New York and the individuals that live it, dream of it, and yearn for it. It is a fragrance inspired by the collective for the individual. The top is simultaneously spontaneous, playful, and bold with an exhilarating blend of raspberries and galbanum—crisp, green, and natural—spiked with accents of pink pepper. Built around sensual Egyptian jasmine, the stylish heart of the bouquet combines freesia with roots of orris. The background is a rich and deep woody note of patchouli heart LMR that blends perfectly with the creaminess of vanilla absolute and musk. Ambergris brings projection, vibration, and complexity. The trail is truly unique, contemporary, and powerful like New York’s irresistible appeal.

Notes: Raspberry, Galbanum, Pink Pepper, Egyptian Jasmine, Freesia, Orris, Patchouli Heart LMR, Vanilla Absolute, Creamy Musks, Ambergris.

Style: Urban. Carefree. Spirited."

About DKNY: "DKNY is the street-side complement to Donna Karan's luxe ready-to-wear collection. What began as a quest for the perfect jeans—and a fashionable option in which Karan could dress her daughter—has erupted into a style empire that includes ready-to-wear, eyewear, shoes, accessories, and fragrances. At DKNY, the designs are friendly, the fashion is fast, and the attitude is sharp. So it's no surprise that each scent, just like her clothing, emanates the inspiration Karan draws from urbane men and women."