I got this note the other day and thought I'd answer here in this column. Every so often it's fun to play "Dear Cosmic Abby".
"I've been watching your writing for a couple years now and notice that you're doing something so different with 'marketing' than I usually see. I run my own healing biz and am absolutely exhausted by following an 'expert' who taught me to keep visualizing what I want while hammering the world with promotions and offers. And I also beg people to mention me. It's so NOT working. If anything, I think I'm pissing folks off. Can you advise?"
Shelly in Shackles
Ok there's probably a whole book I'd enjoy writing about this, but I so hear you! Someone tried to show me that kind of hard-sell stuff when Outrageous Openness first came out and I would rather have poked my eyes out with a pencil...
So here's my 'marketing plan' ,
"Dear Divine Beloved, THIS ENTIRE WORK belongs to You...Please bring all who need it and its message. Open the doors that need opening, bring the opportunities that are RIGHT. And please protect me from what I need protection from.
YOU alone are my Source for ALL."
And then, yes, I mention my website, books, recordings and stuff NOT to twist arms but because those of like vibration will WANT them. I'm just ME and you can be YOU. The people who need You and Your work are already PICKED. Much marketing, even a lot of 'new age' stuff is based in total fear and scarcity because...
Most folks view their work as belonging to the ego/mind! And then try to convince or manipulate others to align with that.
But if you offer it ALL to the Divine, and know the Right Audience is already selected, then you just FOLLOW every right opportunity, big or small. THEY COME. You may still work your cute little (or big) buns off but you'll do it following a Divine plan.
Even better, you won't have to sell your soul and use some weird-ass fake-o marketing-speak!
It's all soo different. You can be your authentic self as the Divine made you and those who enjoy it will come. Plus there's nothing that gives people more a feeling to 'run' than sensing desperation and neediness. Once you hand it to the Divine you can trust that those who need to find you will and the right actions will be shown at the right time.
Hope that helps dear Shelly and the shackles fall!
(By the way, these ideas are actually ALL (one way or another) in Outrageous Openness: Letting the Divine Take the Lead on Amazon, iTunes, etc. And they're also elaborated more in the "Make Your Life an Offering' mp3 on toshasilver.com.
Do you know those yet?)