In a recent TechCrunch Article, Frederic Lardinois asked “Who will disrupt Real Estate?” Disrupt Real Estate sounds like a negative connotation; however this phrase is about to change the entire scope of the Real Estate industry.
Although; there are several home tour related applications which currently exist; there has not been an app. which actually shows clients the minor details inside of a house; which in turn indicates the industry is lacking in the use of technology to improve efficiency. Granted; there are user friendly web-sites such as Redfin, Zillow and Trulia which have made significant contributions to the aggregating of data and making the home search a little easier; however what if a client wants the exact visual specifications of the master suite or a thorough visual property inspection prior to even entering a house? Realtors are still using static information to satisfy the demands of a very sophisticated buyer. The average age of a buyer is 30 years old; therefore these buyers are at the cutting edge of being completely familiar with technology; therefore the use of innovative technology is imperative to stand out from your competition.
One of the main struggles of being a Realtor is to determine the needs of the buyer that goes beyond the normal attributes of a house. On the other hand, buyers are dissatisfied that their Realtor does not understand what they are looking for; thus creating confusion. This discord not only increases the time it takes to find a suitable home but many times, it drives away potential buyers after a few months of fruitless searches.
Fixing this problem might be the answer to Mr. Lardinois’ question.
Time is a major factor for finding a home, especially in our current economic climate where companies are utilizing one employee to perform the tasks of several employees. The days of "clock watching" are over and 9-5 is a term more relevant to the 1990's. Frustration quickly grows if the first few trips were not what the buyer was looking for, so how do you stand out from the average Realtor opening lock-boxes time and time again wasting time, money and energy? Photos in this "Youtube Generation" are not enough to determine whether a home might be suitable for the buyer or not. Usually, within minutes of entering the house, the buyer knows whether they like the property or not. Finding out that the photos were not what they are seeing in person adds to the frustration. Time is grossly wasted over and over again and the buyer exits the market.
Also, people forget that most Realtors are sales people and not necessarily marketing professionals. Creating and arming them with tools that can help them with marketing as well as sales might change the direction of this highly referral based industry. Marketing is not a shot in the dark with the hopes that it sticks. Marketing is deliberate. Marketing is measured. As Peter Drucker once said, “If you can’t measure it, you can’t manage it.” Knowing if your clients are enjoying what they are seeing or not while creating a portfolio of homes custom tailored to them might be the holy grail of selling homes quickly and more effectively.
Ash Chand along with his team has developed an innovative video tour app. that is currently in development called HomeViu. It enables Realtors to easily make and share video tours of homes for sale and rent. The best part about this app. is clients that clients can see a video tour of a house simply from their home PC, iPad or laptop, and then make an informed decision to go see the house in person. It saves time for both clients who have extremely busy schedules as well as Realtors. When clients show up to preview a property; they are there for confirmation of what they have already seen rather than seeing it for the first time. HomeViu is a complimentary for Realtors and buyers and it functions similar to YouTube configurations. HomeViu generates revenue through ad-based revenue model.. HomeViu might be the quickest way to not only understand buyers' needs, but also to reach social network avenues to locate other buyers for a property that a Realtor has already made a video tour of. There is absolutely no need to utilize computers or using software to put the videos together. HomeViu enables Realtors to create and produce high definition videos of an entire house with a few simple taps. You can contact them by going to www.homeviu.com and sign up for their beta testing. HomeViu is the future of Real Estate Marketing for Buyers, Sellers, Investors and Realtors.