“The happiest place on earth” has made many people unhappy by raising ticket prices and stopping sales of the Southern California Annual Pass reported the Orange County Register on May 18, 2014.
A single-day, one-park ticket to Disneyland for visitors 10 and older now costs $96, up from $92. Visitors 10 and older will also pay $96 for a one-day ticket to Disney California Adventure Park.
Disneyland Resort spokeswoman, Suzi Brown, stated, “Like any business, we periodically evaluate our pricing and make adjustments based on a variety of factors.”
“A ticket to our theme parks represents a great value, particularly when you look at the breadth and quality of attractions and entertainment we offer and the special moments guests experience with our cast.”
Annual passholders weren’t spared from the price increase. Costs for annual passes have increased by $10 to $50 reported NBC Los Angeles on May 19, 2014.
The Southern California Select annual pass is $289. The Southern California Deluxe annual pass is $519. The Southern California Premium annual pass is $699. The Disney Premier annual pass is $1,029.
To add insult to injury, Disneyland has stopped selling the popular Southern California annual pass, which allowed passholders to visit the park on Sundays.
“Due to the popularity of our annual pass program – and to preserve the guest experience for our annual passholders and all guests – future sales of all annual passes will be subject to availability,” stated Ms. Brown.
“We continue to offer a variety of other annual passes so that our guests can choose a pass that’s right for them.”
The Southern California passes could be sold again when “renewal rates return to an appropriate level that preserves the guest experience.”
Current Southern California annual passholders will be able to renew their passes. As can pass holders whose Southern California annual passes expired within the last 90 days.
The price increase for annual passes follows a significant price increase in 2012.